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Arushi Agarwal
Where can I get tips on branding strategy?
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Books: There are several excellent books written by branding experts that delve into various aspects of branding strategy. Some notable titles include "Building Strong Brands" by David Aaker,
Positioning: The Battle for Your Mind" by Al Ries and Jack Trout, and "Brand Thinking and Other Noble Pursuits" edited by Debbie Millman.
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